Keyword Research is the fundamental building block of your digital strategy. Start looking at keyword research not just from the perspective of on-page optimizations for Google or Bing. Rather, keyword research is an opportunity for you to get into the head of your audience. To understand How they are searching for a product or service that you are offering. But what’s even more important is that in the process you also understand user intent – Why are certain search terms being used and What is the audience looking to find in response to that search.
Keyword Research helps you deliver a better marketing strategy. In this post, you can learn how to do keyword research using simple tools, But why bother about Keywords?
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People have questions in their mind which they then translate into a search query. Different people searching for the same thing may use a different set of keywords. The No. 1 activity that people engage in when they are online is search and when they search, you want to be found.
So, what does a keyword generally constitute:
- A need or a requirement
- An idea and the user wants to find what what is out there
- Research on a certain topic for the purpose of work or education
So, our goal in to deliver the right information to our target audience. This will be based on a clear picture of what search terms are most commonly used.
Keyword Lifecycle
The goal of your keyword research exercise needs to be to:
- Find Keywords that best match the searcher to your business
- Evaluate Keywords and understanding which ones are more important than the other
- Prioritize Keywords and build a strategy around those keywords
- Integrate keywords into your website
- Measure Keywords to ensure that you are on the right track with your keyword strategy.