Part of Al Yousuf Group, the company is a distributor of leading brands in the fitness industry such as Precor, Hydrorider, Jacobs Ladder, Keiser among others. Markathon was appointed as a the full-service agency in May 2019. Our responsibilities included:
Al Yousuf Sports Equipment (AYSE) primarily caters to a B2B audience. The company needed an online presence that can cater to consumers and business users. Markathon completed the design and development of the E-Commerce portal in less than 60 days. The shop is built on WooCommerce framework.
The website has a modern, contemporary and responsive design. It comes with a powerful admin dasboard, allowing shop managers get easy access to key data points such as revenue report, orders report, product report, stock report, product comparison report, customer report among many others.
Search Engine Optimization (SEO) efforts resulted in an 80% increase in organic traffic within 12 months of launch of the website. During this period, the website also saw a 75% increase in organic visibility for the target keywords. Organic traffic has generated a significant number of quality leads.
Periodic campaigns were planned and executed on paid media channels such as Google Ads, Facebook, Instagram and LinkedIn. These campaigns have been hugely successful. AED 2.5M in revenue has been attributed to leads generated through digital advertising.
Al Yousuf Sports Equipment (AYSE) primarily caters to a B2B audience. The company needed an online presence that can cater to consumers and business users. Markathon completed the design and development of the E-Commerce portal in less than 60 days. The shop is built on WooCommerce framework.
The website has a modern, contemporary and responsive design. It comes with a powerful admin dasboard, allowing shop managers get easy access to key data points such as revenue report, orders report, product report, stock report, product comparison report, customer report among many others.
