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MSA Safety Middle East

MSA Safety is the global leader in the development, manufacture and supply of safety products that protect people and facility infrastructures. Markathon was given the responsibility of promoting the brand and its key products across the Middle East, South Asian and African markets.

 

DESCRIPTION

We are responsible for raising brand awareness and generating products inquiries for a range of products and services in Middle East, Africa and South Asia.

 

WHAT WE DO

  • Google Advertising
  • Facebook Advertising
  • LinkedIn Advertising
  • Filming and Content Production
VIDEO PRODUCTION

Filming and post-production of videos for ADIPEC Virtual Conference 2020. These videos were also used on social media to attract event registrations.

DEFINING GOALS & KEY METRICS

At the start of the project, we worked closely with the global team to identify key goals and metrics. Goals and KPI are crucial for your digital strategy and your measurement plan. It helps you to understand the impact of your actions and give your insight into improvements.

DIGITAL ADVERTISING

As part of our retainer, we are responsible for implementing the company’s digital strategies for the Middle East, Africa and South Asian markets. These include”

  • Awareness and lead generation campaigns across LinkedIn and Facebook
  • Lead Generation campaigns on Google Ads
  • Ongoing optimizing of campaigns to reach the audience
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